Associations between coherent neural activity in the brain's value system during antismoking messages and reductions in smoking.

ABSTRACT:

Objective

Worldwide, tobacco use is the leading cause of preventable death and illness. One common strategy for reducing the prevalence of cigarette smoking and other health risk behaviors is the use of graphic warning labels (GWLs). This has led to widespread interest from the perspective of health psychology in understanding the mechanisms of GWL effectiveness. Here we investigated differences in how the brain responds to negative, graphic warning label-inspired antismoking ads and neutral control ads, and we probed how this response related to future behavior.

Method

A group of smokers (N = 45) viewed GWL-inspired and control antismoking ads while undergoing fMRI, and their smoking behavior was assessed before and one month after the scan. We examined neural coherence bet

SUBMITTER: Cooper N 

PROVIDER: S-EPMC5880700 | biostudies-literature | 2018 Apr

REPOSITORIES: biostudies-literature