Effect of emotional content on online video sharing among health care professionals and researchers (DIFFUSION): results and lessons learnt from a randomised controlled trial.

ABSTRACT:

Objectives

We assessed the effect of emotional content on the extent to which online videos are shared among health professionals.

Setting

We conducted a two-arm randomised controlled trial. We sent a link to one of two videos by email to participants asking them to watch the video and forward it to their colleagues.

Participants

Health professionals and researchers (obstetrics, gynaecology and midwifery) with an email address apart from those in countries where access to YouTube is banned. We estimated that 7000 participants were required.

Interventions

We compared two online videos providing background information about the WOMAN trial. The videos were the same length and had the same content. However, the intervention video had more emotional impact than the

SUBMITTER: Kiriya J 

PROVIDER: S-EPMC5892760 | biostudies-literature | 2018 Apr

REPOSITORIES: biostudies-literature