Share2Quit: Online Social Network Peer Marketing of Tobacco Cessation Systems.

ABSTRACT:

Introduction

Although technology-assisted tobacco interventions (TATIs) are effective, they are underused due to recruitment challenges. We tested whether we could successfully recruit smokers to a TATI using peer marketing through a social network (Facebook).

Methods

We recruited smokers on Facebook using online advertisements. These recruited smokers (seeds) and subsequent waves of smokers (peer recruits) were provided the Share2Quit peer recruitment Facebook app and other tools. Smokers were incentivized for up to seven successful peer recruitments and had 30 days to recruit from date of registration. Successful peer recruitment was defined as a peer recruited smoker completing the registration on the TATI following a referral. Our primary questions were (1) whether smoke

SUBMITTER: Sadasivam RS 

PROVIDER: S-EPMC5896501 | biostudies-literature | 2017 Mar

REPOSITORIES: biostudies-literature