Waterpipe Promotion and Use on Instagram: #Hookah.

ABSTRACT:

Introduction

Waterpipe (hookah) use is becoming more prevalent in the United States and abroad with potential implications for public health. As waterpipe use rapidly grows in popularity, novel data streams are needed that can help capture and document the social and environmental context in which individuals use, and are marketed, this emerging tobacco product. This study characterized waterpipe-related posts on Instagram in order to inform regulatory and policy activities in the United States.

Methods

Data were collected from Instagram, an image-based social media site. Inclusion criteria for this study comprised an Instagram post with the hashtag "#hookah" that was accompanied by geo-location metadata demonstrating that the post was inside the contiguous United States. Ru

SUBMITTER: Allem JP 

PROVIDER: S-EPMC5896508 | biostudies-literature | 2017 Oct

REPOSITORIES: biostudies-literature