The effect of cigarillo packaging elements on young adult perceptions of product flavor, taste, smell, and appeal.

ABSTRACT:

Introduction

Product packaging has long been used by the tobacco industry to target consumers and manipulate product perceptions. This study examines the extent to which cigarillo packaging influences perceptions of product flavor, taste, smell, and appeal.

Methods

A web-based experiment was conducted among young adults. Participants viewed three randomly selected cigarillo packs, varying on pack flavor descriptor, color, type, branding, and warning-totaling 180 pack images. Mixed-effects models were used to estimate the effect of pack elements on product perceptions.

Results

A total of 2,664 current, ever, and never little cigar and cigarillo users participated. Cigarillo packs with a flavor descriptor were perceived as having a more favorable taste (β = 0.21, p < .0

SUBMITTER: Meernik C 

PROVIDER: S-EPMC5909610 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature