Alcohol Content in the 'Hyper-Reality' MTV Show 'Geordie Shore'.

ABSTRACT:

Aim

To quantify the occurrence of alcohol content, including alcohol branding, in the popular primetime television UK Reality TV show 'Geordie Shore' Series 11.

Methods

A 1-min interval coding content analysis of alcohol content in the entire DVD Series 11 of 'Geordie Shore' (10 episodes). Occurrence of alcohol use, implied use, other alcohol reference/paraphernalia or branding was recorded.

Results

All categories of alcohol were present in all episodes. 'Any alcohol' content occurred in 78%, 'actual alcohol use' in 30%, 'inferred alcohol use' in 72%, and all 'other' alcohol references occurred in 59% of all coding intervals (ACIs), respectively. Brand appearances occurred in 23% of ACIs. The most frequently observed alcohol brand was Smirnoff which appeared in 43% of

SUBMITTER: Lowe E 

PROVIDER: S-EPMC5913666 | biostudies-literature | 2018 May

REPOSITORIES: biostudies-literature