Effectiveness of Mass Media Campaigns to Reduce Alcohol Consumption and Harm: A Systematic Review.

ABSTRACT:

Aims

To assess the effectiveness of mass media messages to reduce alcohol consumption and related harms using a systematic literature review.

Methods

Eight databases were searched along with reference lists of eligible studies. Studies of any design in any country were included, provided that they evaluated a mass media intervention targeting alcohol consumption or related behavioural, social cognitive or clinical outcomes. Drink driving interventions and college campus campaigns were ineligible. Studies quality were assessed, data were extracted and a narrative synthesis conducted.

Results

Searches produced 10,212 results and 24 studies were included in the review. Most campaigns used TV or radio in combination with other media channels were conducted in developed co

SUBMITTER: Young B 

PROVIDER: S-EPMC5913684 | biostudies-literature | 2018 May

REPOSITORIES: biostudies-literature