Does it actually feel right? A replication attempt of the rounded price effect.

ABSTRACT: How does the roundedness of prices affect product evaluations? The 'rounded price effect' postulates that depending on the context, rounded or non-rounded prices increase the purchase likelihood of consumers. The study presented here is a replication attempt of these findings and the proposed mediation of the effect through a sense of 'feeling right' when evaluating the product. p-Curve analysis and the R-Index are used to assess the robustness of the originally reported statistics since original data were not available. A pre-registered replication of study 5 from the original article was conducted in a sample of N=588 participants. For both the original product and one alternative product neither an interaction between price roundedness and context, nor a mediation through

SUBMITTER: Harms C 

PROVIDER: S-EPMC5936890 | biostudies-literature | 2018 Apr

REPOSITORIES: biostudies-literature