The Development of a Social Networking-Based Relatedness Intervention Among Young, First-Time Blood Donors: Pilot Study.

ABSTRACT:

Background

Increasing repeat blood donation behavior is a critical public health goal. According to self-determination theory, the process of developing internal motivation to give blood and an associated self-identity as a blood donor may be promoted by feelings of “relatedness” or a connection to other donors, which may be enhanced through social relations and interactions.

Objective

The purpose of this report it to describe the development and pilot testing of a social networking-based (Facebook) intervention condition designed to increase feelings of relatedness via virtual social interaction and support.

Methods

To develop the intervention condition content, images, text, polls, and video content were assembled. Ohio University college students (N=127) rated the

SUBMITTER: Frye V 

PROVIDER: S-EPMC5945991 | biostudies-literature | 2018 Apr

REPOSITORIES: biostudies-literature