Influence of Mothers' Nutrition Knowledge and Attitudes on Their Purchase Intention for Infant Cereal with No Added Sugar Claim.

ABSTRACT: A higher sugar intake in infancy might result in a predisposition to a higher sugar intake in later childhood. In Taiwan, many commercial infant and toddler foods with nutrition claims have high sugar content. This study explored the influence of mothers' knowledge and attitudes on their purchase intention for infant food with nutrition claims. This study was a cross-sectional survey. An online survey was distributed to 940 mothers who had a child aged between 4 months and 3 years; 40% of mothers tend to misunderstand that "no added sugar" (NAS) indicates no sugar or less sugar content and, thus, that NAS infant cereal is healthy. Approximately 50-70% of mothers believe that NAS infant cereal is more natural, healthier, and contains less sugar. Attitude toward the NAS claim was found to be

SUBMITTER: Chien TY 

PROVIDER: S-EPMC5946220 | biostudies-literature | 2018 Mar

REPOSITORIES: biostudies-literature