Exploring Hospitals' Use of Facebook: Thematic Analysis.

ABSTRACT: BACKGROUND:Although health care organizations such as hospitals and clinics have widely embraced social media as a means to educate the community on health topics and increase patient loyalty and satisfaction, little is known about the content these organizations actually share when using social media channels. OBJECTIVE:This study aimed to explore the types of content US hospitals post on their Facebook pages and how hospitals' Facebook activities differ with regard to content types. METHODS:We collected and thematically analyzed more than 1700 Facebook posts made over a 3-month period by 17 US hospitals. During the first phase, the 2 researchers coded a set of 159 posts and created an initial thematic web of content. During the second phase, the researchers coded the remaining posts and

SUBMITTER: Kordzadeh N 

PROVIDER: S-EPMC5976865 | biostudies-literature | 2018 May

REPOSITORIES: biostudies-literature