Reliability and validity of a novel tool to comprehensively assess food and beverage marketing in recreational sport settings.

ABSTRACT: BACKGROUND:Current methods for evaluating food marketing to children often study a single marketing channel or approach. As the World Health Organization urges the removal of unhealthy food marketing in children's settings, methods that comprehensively explore the exposure and power of food marketing within a setting from multiple marketing channels and approaches are needed. The purpose of this study was to test the inter-rater reliability and the validity of a novel settings-based food marketing audit tool. METHODS:The Food and beverage Marketing Assessment Tool for Settings (FoodMATS) was developed and its psychometric properties evaluated in five public recreation and sport facilities (sites) and subsequently used in 51 sites across Canada for a cross-sectional analysis of food marketi

SUBMITTER: Prowse RJL 

PROVIDER: S-EPMC5977740 | biostudies-literature | 2018 May

REPOSITORIES: biostudies-literature