Frequency and Content of Conversations About Pictorial Warnings on Cigarette Packs.

ABSTRACT:

Introduction

Social interactions are a key mechanism through which health communication efforts, including pictorial cigarette pack warnings, may exert their effects. We sought to better understand social interactions elicited by pictorial cigarette pack warnings.

Methods

A controlled trial randomly assigned US adult smokers (n = 2149) to have their cigarette packs labeled with pictorial or text-only warnings for 4 weeks. Smokers completed surveys during the baseline visit and each of the subsequent 4 weekly visits.

Results

Smokers with pictorial warnings on their packs had more conversations throughout the trial compared to those with text-only warnings (8.2 conversations vs 5.0, p<.01). The highest number of conversations occurred during the first week. Smokers with

SUBMITTER: Morgan JC 

PROVIDER: S-EPMC5991214 | biostudies-literature | 2018 Jun

REPOSITORIES: biostudies-literature