Sequential biases on subjective judgments: Evidence from face attractiveness and ringtone agreeableness judgment.

ABSTRACT: When people make decisions about sequentially presented items in psychophysical experiments, their decisions are always biased by their preceding decisions and the preceding items, either by assimilation (shift towards the decision or item) or contrast (shift away from the decision or item). Such sequential biases also occur in naturalistic and real-world judgments such as facial attractiveness judgments. In this article, we aimed to cast light on the causes of these sequential biases. We first found significant assimilative and contrastive effects in a visual face attractiveness judgment task and an auditory ringtone agreeableness judgment task, indicating that sequential effects are not limited to the visual modality. We then found that the provision of trial-by-trial feedback of the pre

SUBMITTER: Huang J 

PROVIDER: S-EPMC5995378 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature