Impact of lower strength alcohol labeling on consumption: A randomized controlled trial.

ABSTRACT:

Objective

Labels indicating low/light versions of tobacco and foods are perceived as less harmful, which may encourage people to consume more. There is an absence of evidence concerning the impact on consumption of labeling alcohol products as lower in strength. The current study tests the hypothesis that labeling wine and beer as lower in alcohol increases their consumption.

Method

Weekly wine and beer drinkers (n = 264) sampled from a representative panel of the general population of England were randomized to one of three groups to taste test drinks in a bar-laboratory varying only in the label displayed; Group 1: verbal descriptor Super Low combined with 4% alcohol by volume (ABV) for wine/1% ABV for beer; Group 2: verbal descriptor Low combined with 8% ABV for wine/3% A

SUBMITTER: Vasiljevic M 

PROVIDER: S-EPMC6001942 | biostudies-literature | 2018 Jul

REPOSITORIES: biostudies-literature