What People "Like": Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram.

ABSTRACT:

Background

Health campaigns have struggled to gain traction with young adults using social media, even though more than 80% of young adults are using social media at least once per day. Many food industry and lifestyle brands have been successful in achieving high levels of user engagement and promoting their messages; therefore, there may be lessons to be learned by examining the successful strategies commercial brands employ.

Objective

This study aims to identify and quantify social media strategies used by the food industry and lifestyle brands, and health promotion organizations across the social networking sites Facebook and Instagram.

Methods

The six most engaging posts from the 10 most popular food industry and lifestyle brands and six health promotion organiza

SUBMITTER: Klassen KM 

PROVIDER: S-EPMC6024098 | biostudies-literature | 2018 Jun

REPOSITORIES: biostudies-literature