The importance of an ecologically valid method in the evaluation of toddler interaction with coloured liquid laundry detergent capsules.

ABSTRACT: The colour and appearance of liquid laundry capsules have been implicated in the risk of attracting the attention of toddlers, and therefore contributing to poisoning incidents in the home by encouraging interaction. This research set out to explore if differences in colours and contrasting colour designs used in mono and multi-coloured capsules result in different levels of attractiveness. This was performed using two study settings: a laboratory setting (out of context), and by comparison, a more ecologically valid setting, mimicking the real-world. Capsule attractiveness to toddlers was measured by visual attention (measured through eye tracking) and grasping choice (measured as frequency of grasping in a behavioural task). Results from the research in the out of context setting showed

SUBMITTER: Richmond A 

PROVIDER: S-EPMC6028113 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature