Website Designs for Communicating About Chemicals in Cigarette Smoke.

ABSTRACT: The Family Smoking Prevention and Tobacco Control Act requires the US government to inform the public about the quantities of toxic chemicals in cigarette smoke. A website can accomplish this task efficiently, but the site's user interface must be usable to benefit the general public. We conducted online experiments with national convenience samples of 1,451 US adult smokers and nonsmokers to examine the impact of four interface display elements: the chemicals, their associated health effects, quantity information, and a visual risk indicator. Outcomes were perceptions of user experience (perceived clarity and usability), motivation (willingness to use), and potential impact (elaboration about the harms of smoking). We found displaying health effects as text with icons, providing quantity

SUBMITTER: Lazard AJ 

PROVIDER: S-EPMC6031476 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature