E-cigarette adverts and children's perceptions of tobacco smoking harms: an experimental study and meta-analysis.

ABSTRACT:

Objectives

Children exposed to electronic cigarette (e-cigarette) adverts may perceive occasional tobacco smoking as less harmful than children not exposed to e-cigarette adverts. Given the potential cross-cueing effects of e-cigarette adverts on tobacco smoking, there is an urgent need to establish whether the effect found in prior research is robust and replicable using a larger sample and a stronger control condition.

Design

A between-subjects experiment with one independent factor of two levels corresponding to the advertisements to which participants were exposed: glamorous adverts for e-cigarettes, or adverts for objects unrelated to smoking or vaping.

Participants

English school children aged 11-16 (n=1449).

Outcomes

Perceived harm of occasional smoking

SUBMITTER: Vasiljevic M 

PROVIDER: S-EPMC6082488 | biostudies-literature | 2018 Jul

REPOSITORIES: biostudies-literature