Exploring Factors Behind Offline and Online Selfie Popularity Among Youth in India.

ABSTRACT: "The Selfie Culture," practiced globally, is gaining popularity with each passing day. Owing to its ubiquitous fame across the globe, it becomes essential to inquire the grounds for such worldwide recognition. In few years, it also became the center of attraction among researchers and previous studies had recognized two important aspects of selfie: first, why is selfie posting on social media is increasing day by day and second, who choose to involve more frequently in selfie posting behavior on social media? However, these studies focused only on its online popularity on various social media platforms but did not pay much attention on its offline popularity among selfie takers. In addition to this, the multifaceted sides of selfie which may make it different from other pictures and might

SUBMITTER: Srivastava S 

PROVIDER: S-EPMC6090501 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature