Uncovering Pluralistic Ignorance to Change Men's Communal Self-descriptions, Attitudes, and Behavioral Intentions.

ABSTRACT: Gender norms can lead men to shy away from traditionally female roles and occupations in communal HEED domains (Healthcare, Early Education, Domestic sphere) that do not fit within the social construct of masculinity. But to what extent do men underestimate the degree to which other men are accepting of men in these domains? Building on research related to social norms and pluralistic ignorance, the current work investigated whether men exhibit increased communal orientations when presented with the true norms regarding men's communal traits and behaviors vs. their perceived faulty norms. Study 1 (N = 64) revealed that young Belgian men indeed perceive their peers to hold more traditional norms regarding communal and agentic traits than their peers actually hold. Study 2 (N =

SUBMITTER: Van Grootel S 

PROVIDER: S-EPMC6095955 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature