Using different Facebook advertisements to recruit men for an online mental health study: Engagement and selection bias.

ABSTRACT: A growing number of researchers are using Facebook to recruit for a range of online health, medical, and psychosocial studies. There is limited research on the representativeness of participants recruited from Facebook, and the content is rarely mentioned in the methods, despite some suggestion that the advertisement content affects recruitment success. This study explores the impact of different Facebook advertisement content for the same study on recruitment rate, engagement, and participant characteristics. Five Facebook advertisement sets ("resilience", "happiness", "strength", "mental fitness", and "mental health") were used to recruit male participants to an online mental health study which allowed them to find out about their mental health and wellbeing through completing six measur

SUBMITTER: Choi I 

PROVIDER: S-EPMC6096306 | biostudies-literature | 2017 Jun

REPOSITORIES: biostudies-literature