Google analytics of a pilot mass and social media campaign targeting Hispanics about living kidney donation.

ABSTRACT:

Background

The number of patients waiting for a kidney transplant surpasses available organs. Living donor kidney transplantation (LDKT) can expand the organ pool. However, Hispanics have lower rates of LDKT than non-Hispanic whites, largely due to a lack of awareness and knowledge about LDKT as a treatment option. To reduce this disparity about LDKT, Northwestern University faculty in partnership with the National Kidney Foundation of Illinois, developed a website culturally targeted to Hispanics about LDKT, called Infórmate.

Objective

This paper describes a pilot mass media campaign about LDKT which leveraged Infórmate to provide additional education about LDKT targeting the Hispanic public in Chicago, IL. We report the impact of the campaign on visits to

SUBMITTER: Gordon EJ 

PROVIDER: S-EPMC6096307 | biostudies-literature | 2016 Nov

REPOSITORIES: biostudies-literature