Seeing beyond political affiliations: The mediating role of perceived moral foundations on the partisan similarity-liking effect.

ABSTRACT: Decades of research have demonstrated that we like people who are more similar to us. The present research tested a potential mechanism for this similarity-liking effect in the domain of politics: the stereotype that people's political orientation reflects their morals. People believe that Democrats are more likely to endorse individualizing morals like fairness and Republicans are more likely to endorse binding morals like obedience to authority. Prior to the 2016 election, American participants (N = 314) viewed an ostensible Facebook profile that shared an article endorsing conservative ideals (pro-Trump or pro-Republican), or liberal ideals (pro-Clinton or pro-Democrat). Participants rated the favorability of the profile-owner, and completed the Moral Foundations Questionnaire for the p

SUBMITTER: Bruchmann K 

PROVIDER: S-EPMC6114773 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature