What the brain 'Likes': neural correlates of providing feedback on social media.

ABSTRACT: Evidence increasingly suggests that neural structures that respond to primary and secondary rewards are also implicated in the processing of social rewards. The 'Like'-a popular feature on social media-shares features with both monetary and social rewards as a means of feedback that shapes reinforcement learning. Despite the ubiquity of the Like, little is known about the neural correlates of providing this feedback to others. In this study, we mapped the neural correlates of providing Likes to others on social media. Fifty-eight adolescents and young adults completed a task in the MRI scanner designed to mimic the social photo-sharing app Instagram. We examined neural responses when participants provided positive feedback to others. The experience of providing Likes to others on social me

SUBMITTER: Sherman LE 

PROVIDER: S-EPMC6121147 | biostudies-literature | 2018 Sep

REPOSITORIES: biostudies-literature