Perceptions of cigarette pack inserts promoting cessation and dissuasive cigarettes among young adult smokers in the UK: a cross-sectional online survey.

ABSTRACT:

Objectives

To explore young adult smokers' perceptions of cigarette pack inserts promoting cessation and cigarettes designed to be dissuasive.

Design

Cross-sectional online survey.

Setting

UK.

Participants

The final sample was 1766 young adult smokers, with 50.3% male and 71.6% white British. To meet the inclusion criteria, participants had to be 16-34 years old and smoke factory-made cigarettes.

Primary and secondary outcome measures

Salience of inserts, perceptions of inserts as information provision, perceptions of inserts on quitting, support for inserts and perceived appeal, harm and trial of three cigarettes (a standard cigarette, a standard cigarette displaying the warning 'Smoking kills' and a green cigarette).

Results

Half the sample indi

SUBMITTER: Moodie CS 

PROVIDER: S-EPMC6129040 | biostudies-literature | 2018 Sep

REPOSITORIES: biostudies-literature