Parsing cultural impacts on regret and risk in Iran, China and the United Kingdom.

ABSTRACT: Value-based choices are influenced both by powerful counterfactuals, such as regret, and also by risk in potential outcomes. Culture can profoundly affect how humans perceive and act in the world, but it remains unknown how regret in value-based choice and key aspects of risk-taking may differ between cultures. Here our computational approach provides precise and independent metrics, grounded in extensive neurobiological evidence, for the influences of risk and regret on choice. We test for commonalities and differences across three diverse cultures: Iran, China and the UK. Including Iran matters because cross-cultural work on value-based choice is lacking for this key 21^st Century culture, and also because patterns across the three cultures arbitrates between explanations for d

SUBMITTER: Li L 

PROVIDER: S-EPMC6138714 | biostudies-literature | 2018 Sep

REPOSITORIES: biostudies-literature