People Believe and Behave as if Consumers of Natural Foods Are Especially Virtuous.

ABSTRACT: We examined here whether people believe consumers of natural foods are more virtuous than consumers of unnatural foods. In Study 1, we asked student participants (n = 84; 77 female, M age = 19.5) to form an impression of another person based solely upon whether they ate natural or unnatural foods, these being determined in a pilot survey. On an open-response format, participants reported more positive moral and health traits in consumers of natural foods. These findings were further confirmed using rating-based evaluations. In Study 2, we determined if this belief in the virtuousness of natural food consumers translated into behavior. Student participants (n = 40; 25 female, M age = 20.2) played a trust game, exchanging tokens with a fictitious player. Incidenta

SUBMITTER: Taylor Z 

PROVIDER: S-EPMC6170642 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature