Effects of self-transcendence on neural responses to persuasive messages and health behavior change.

ABSTRACT: Self-transcendence refers to a shift in mindset from focusing on self-interests to the well-being of others. We offer an integrative neural model of self-transcendence in the context of persuasive messaging by examining the mechanisms of self-transcendence in promoting receptivity to health messages and behavior change. Specifically, we posited that focusing on values and activities that transcend the self can allow people to see that their self-worth is not tied to a specific behavior in question, and in turn become more receptive to subsequent, otherwise threatening health information. To test whether inducing self-transcendent mindsets before message delivery would help overcome defensiveness and increase receptivity, we used two priming tasks, affirmation and compassion, to elicit a tr

SUBMITTER: Kang Y 

PROVIDER: S-EPMC6176572 | biostudies-literature | 2018 Oct

REPOSITORIES: biostudies-literature