Strategic distribution of seeds to support diffusion in complex networks.

ABSTRACT: Usually, the launch of the diffusion process is triggered by a few early adopters-i.e., seeds of diffusion. Many studies have assumed that all seeds are activated once to initiate the diffusion process in social networks and therefore are focused on finding optimal ways of choosing these nodes according to a limited budget. Despite the advances in identifying influencing spreaders, the strategy of activating all seeds at the beginning might not be sufficient in accelerating and maximising the coverage of diffusion. Also, it does not capture real scenarios in which marketing campaigns continuously monitor and support the diffusion process by seeding more nodes. More recent studies investigate the possibility of activating additional seeds as the diffusion process goes forward. In this work,

SUBMITTER: Jankowski J 

PROVIDER: S-EPMC6191084 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature