It's better together! European perspective on benefits and challenges associated with cross-border health communication campaigns.

ABSTRACT: Recent years have witnessed greater involvement of European Union (EU) organisations in health communication campaigns that address chronic diseases and that are designed for implementation in multiple countries. This development raises challenges inherent in adapting the design of public health communication campaigns to multi-national settings. This article provides a first exploratory investigation of these challenges and how to address them based on data gathered from four expert focus groups, each concentrated on a common risk factor for chronic disease: smoking, alcohol consumption, unhealthy diet and sedentary lifestyle. Despite the exploratory nature of the data, it was possible to identify several common key challenges: variation in behaviours, social and cultural norms, and issue

SUBMITTER: Rodrigues R 

PROVIDER: S-EPMC6192590 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature