Evaluation of tooth brushing behavior change by social marketing approach among primary students in Qom, Iran: A quasi-experimental controlled study.

ABSTRACT:

Objectives

Nowadays traditional training methods for promotion of oral health behaviors cannot meet the demand of the society and there is a need for effective new methods. The aim of this study was to evaluate the effect of social marketing approach versus the traditional method on promotion of tooth brushing habits in primary school students of Kahak and Jafariyeh, Qom, Iran.

Materials and methods

This study was conducted in the 2016-2017 academic year. First, the reasons for lack of interest in proper tooth brushing were evaluated. Forgetting and laziness were determined as the most important reasons. According to these results, appropriate intervention tools related to proper tooth brushing habits were designed. Then, the students' tooth brushing habits were recorded bef

SUBMITTER: Habibi AA 

PROVIDER: S-EPMC6197689 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature