E-Media Use and Preferences for Physical Activity and Public Health Information: Results of a Web-Based Survey.

ABSTRACT:

Context

As social media (eg, Twitter) continues to gain widespread popularity, health research and practice organizations may consider combining it with other electronic media (e-media) channels (eg, Web sites, e-newsletters) within their communication plans. However, little is known about added benefits of using social media when trying to reach public health audiences about physical activity.

Objective

Learn about current use and preference for e-media communication channels among physical activity researchers and practitioners.

Design

A Web-based survey was used, open for responses from August 20, 2015, through January 5, 2016. Survey participation was voluntary and anonymous. The survey was advertised through multiple channels targeting physical activity researche

SUBMITTER: Jake-Schoffman DE 

PROVIDER: S-EPMC6204070 | biostudies-literature | 2018 Jul/Aug

REPOSITORIES: biostudies-literature