Informing drinkers: Can current UK alcohol labels be improved?

ABSTRACT:

Background

Alcohol labeling provides a relatively low-cost, population-level approach to providing information about alcohol's content and harms.

Method

We conducted an online between-subjects experiment with two tasks to examine the impact of alcohol labels (n = 1884). In one task, participants were randomized to view one of four different unit labels (including labels currently used by the alcohol industry and novel labels which provide more information about how the number of units relates to recommended drinking guidelines). We assessed participants' accuracy of estimating weekly serving limits of alcohol. In a second task, participants were randomized to view one of eight health warnings (which varied according to message content, specificity, and framing). We assessed

SUBMITTER: Blackwell AKM 

PROVIDER: S-EPMC6204577 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature