Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment.

ABSTRACT:

Background

Reductions in health insurance enrollment outreach could have negative effects on the individual health insurance market. Specifically, consumers may not be informed about the availability of coverage, and if some healthier consumers fail to enroll, there could be a worse risk pool for insurers. Kentucky created its own Marketplace, known as kynect, and adopted Medicaid expansion under the Affordable Care Act, which yielded the largest decline in adult uninsured rate in the United States from 2013 to 2016. The state sponsored an award-winning media campaign, yet after the election of a new governor in 2015, it declined to renew the television advertising contract for kynect and canceled all pending television ads with over a month remaining in the 2016 open enrollment pe

SUBMITTER: Shafer PR 

PROVIDER: S-EPMC6234351 | biostudies-literature | 2018 Oct

REPOSITORIES: biostudies-literature