Are young adults appreciating the health promotion messages on diet and exercise?

ABSTRACT:

Aim

This study aims to determine if current health promotion messages relating to diet and physical activity are sufficiently targeted towards young adults. In addition, we examine what elements of these messages might be improved to ensure they encourage improved diet and exercise behaviours within this underserved group.

Subject and methods

Using qualitative methods, five focus group discussions (FGDs) and two semi-structured in-depth interviews were conducted among 19 young adults in Aberdeen City. An appropriate topic guide was developed for this purpose. After obtaining consent, all FGDs and interviews were audio-recorded and transcribed verbatim. A thematic analysis was conducted that allowed for emerging themes to be identified from the data. Links between themes were

SUBMITTER: Berry E 

PROVIDER: S-EPMC6245086 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature