Health Care Professionals' Social Media Behavior and the Underlying Factors of Social Media Adoption and Use: Quantitative Study.

ABSTRACT:

Background

In the last decade, social media has emerged as a newer platform for knowledge dissemination, information exchange, and interpersonal communication for health care professionals (HCPs). However, the underlying behaviors of HCPs and the ethical use of social media for productivity enhancement and a sustainable health care system remain ambiguous.

Objective

This study seeks to understand the factors that relate to the frequency use of social media in the health care discipline. It also aims to explore the underlying online behaviors of HCPs, which include the exchange of medical information with peers, interpersonal communication, and productivity enhancement in their daily practice.

Methods

This study adopted the quantitative method in collecting and analyzi

SUBMITTER: Hazzam J 

PROVIDER: S-EPMC6249501 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature