Correlations Between Hospitals' Social Media Presence and Reputation Score and Ranking: Cross-Sectional Analysis.

ABSTRACT:

Background

The US News and World Report reputation score correlates strongly with overall rank in adult and pediatric hospital rankings. Social media affects how information is disseminated to physicians and is used by hospitals as a marketing tool to recruit patients. It is unclear whether the reputation score for adult and children's hospitals relates to social media presence.

Objective

The objective of our study was to analyze the association between a hospital's social media metrics and the US News 2017-2018 Best Hospital Rankings for adult and children's hospitals.

Methods

We conducted a cross-sectional analysis of the reputation score, total score, and social media metrics (Twitter, Facebook, and Instagram) of hospitals who received at least one subspecialty ran

SUBMITTER: Triemstra JD 

PROVIDER: S-EPMC6250955 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature