Comparing responses to differently framed and formatted persuasive messages to encourage help-seeking for depression in Japanese adults: a cross-sectional study with 2-month follow-up.

ABSTRACT:

Objective

To examine audience's responses to differently framed and formatted persuasive messages in the context of developing depression help-seeking messages.

Design

Cross-sectional followed by 2-month follow-up study.

Setting and participants

A web-based survey was conducted in July 2017 among Japanese adults aged 35-45 years. There were 1957 eligible respondents without psychiatric history. Of these, 1805 people (92.2%) completed the 2-month follow-up questionnaire.

Main outcome measures

Six depression help-seeking messages were prepared with three frames (neutral, loss and gain framed)×2 formats (formatted and unformatted). Participants were asked to rate one of the messages in terms of comprehensibility, persuasiveness, emotional responses, design quality

SUBMITTER: Suka M 

PROVIDER: S-EPMC6252628 | biostudies-literature | 2018 Nov

REPOSITORIES: biostudies-literature