Traffic-light labels and financial incentives to reduce sugar-sweetened beverage purchases by low-income Latino families: a randomized controlled trial.

ABSTRACT:

Objective

The objective of the present study was to test the effectiveness of financial incentives and traffic-light labels to reduce purchases of sugar-sweetened beverages in a community supermarket.

Design

In this randomized controlled trial, after a 2-month baseline period (February-March 2014), in-store traffic-light labels were posted to indicate healthy (green), less healthy (yellow) or unhealthy (red) beverages. During the subsequent five months (April-August 2014), participants in the intervention arm were eligible to earn a $US 25 in-store gift card each month they refrained from purchasing red-labelled beverages.

Setting

Urban supermarket in Chelsea, MA, USA, a low-income Latino community.

Subjects

Participants were customers of this supermarket who h

SUBMITTER: Franckle RL 

PROVIDER: S-EPMC6276364 | biostudies-literature | 2018 Jun

REPOSITORIES: biostudies-literature