Electronic cigarette usage patterns: a case study combining survey and social media data.

ABSTRACT: Objective:To identify who were social media active e-cigarette users, to compare the use patterns from both survey and social media data for data triangulation, and to jointly use both datasets to conduct a comprehensive analysis on e-cigarette future use intentions. Materials and Methods:We jointly used an e-cigarette use online survey (n = 5132) and a social media dataset. We conducted analysis from 3 different perspectives. We analyzed online forum participation patterns using survey data. We compared e-cigarette use patterns, including brand and flavor types, ratings, and purchase approaches, between the 2 datasets. We used logistic regression to study intentions to use e-cigarettes using both datasets. Results:Male and younger e-cigarette users were the most likely to participate in e

SUBMITTER: Zhan Y 

PROVIDER: S-EPMC6308011 | biostudies-literature | 2019 Jan

REPOSITORIES: biostudies-literature