How to Optimize Health Messages About Cancer on Facebook: Mixed-Methods Study.

ABSTRACT: BACKGROUND:Incidence rate of cancer is increasing worldwide, with longer life expectancy being one of the main causes. Yet, between 30% and 50% of cancer cases are preventable, and early detection contributes to a better prognosis. This makes health communication strategies essential. Facebook, the world's most used social networking site in 2017 and 2018, can be a useful tool for disseminating powerful messages on health promotion, prevention, and early detection. OBJECTIVE:We aimed to (1) offer ways of optimizing health messages about cancer on Facebook, focusing on topics, such as risk factors, prevention, treatment, early diagnosis, and cure, and (2) investigate which aspects of these messages generate greater engagement. METHODS:To verify what generates greater engagement in topics re

SUBMITTER: Biancovilli P 

PROVIDER: S-EPMC6315252 | biostudies-literature | 2018 Dec

REPOSITORIES: biostudies-literature