Investigating the Role of Communication for Information Seekers' Trust-Related Evaluations of Health Videos on the Web: Content Analysis, Survey Data, and Experiment.

ABSTRACT:

Background

According to the language expectancy theory and the communication accommodation theory, health information seekers' trust evaluations of Web-based videos are determined by interplays between content and seekers' expectations on vloggers' appropriate language use in specific contexts of Web-based communication.

Objectives

Two investigations focused on differences both between vloggers' language styles and between users' general trust in specific Web-based platforms to investigate how the context of Web-based communication can be characterized (research question, RQ1). Thereafter, we investigated whether information uncertainty, vloggers' language style, and context of Web-based communication affect seekers' trust evaluations of videos (RQ2).

Methods

With a c

SUBMITTER: Zimmermann M 

PROVIDER: S-EPMC6322917 | biostudies-literature | 2018 Dec

REPOSITORIES: biostudies-literature