Analyzing Visual Metaphor and Metonymy to Understand Creativity in Fashion.

ABSTRACT: The role of figurative language such as metaphor and metonymy in creativity has been studied in cognitive linguistics. These methods can also be applied to analyze non-linguistic data such as pictures and gestures. In this paper, we analyze fashion design by focusing on visual metaphor and metonymy. The nature of creativity in fashion design has not been fully studied from a cognitive perspective compared to other related fields such as art. We especially focus on fashion design as a communication tool between the designer and audience in conveying a designer's image of human beings. Photos from two fashion shows were analyzed. We carried out an experiment to compare how human images in two shows are interpreted by those who are familiar with fashion and those who are not. We obtained thre

SUBMITTER: Uno R 

PROVIDER: S-EPMC6330283 | biostudies-literature | 2018

REPOSITORIES: biostudies-literature