Which construal level combinations generate the most effective interventions? A field experiment on energy conservation.

ABSTRACT: Many campaigns targeting pro-environmental behavior combine multiple approaches without properly understanding how these different approaches interact. Here we study the effect of such combinations. We apply construal level theory to classify different intervention approaches, which can either be at a high construal level (abstract and distant) or at a low construal level (concrete and proximal). In a field experiment we recruited 197 students living in one-person apartments in an all-inclusive student housing facility. We objectively measured their individual electricity and warm water use, and measured psychological variables through surveys. We expected that the (commonly considered superior) combination between a high and a low construal level approach would be least effective. Partici

SUBMITTER: Griffioen AM 

PROVIDER: S-EPMC6336225 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature