Emotional Responses to Visual Art and Commercial Stimuli: Implications for Creativity and Aesthetics.

ABSTRACT: There is an ongoing debate about whether emotional responses to artworks are similar to those produced by the commercial stimuli experienced in everyday life. In this study, we evaluated the emotional responses to the visual art and commercial stimuli by using electroencephalography (EEG) to obtain an objective measure of emotional responses of the brain, namely the frontal alpha asymmetry. Positive frontal alpha asymmetry suggests positive emotional responses, and vice versa. The visual art stimuli consisted of 80 artistic and naturally colored paintings whereas the commercial stimuli consisted of 80 different window displays of fashion collections. The results revealed that positive frontal alpha asymmetry was elicited when the participants judged the visual art stimuli as either beautif

SUBMITTER: Cheung MC 

PROVIDER: S-EPMC6349741 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature