Valuing Mobile Health: An Open-Ended Contingent Valuation Survey of a National Digital Health Program.

ABSTRACT:

Background

Changing population demographics and technology developments have resulted in growing interest in the potential of consumer-facing digital health. In the United Kingdom, a £37 million (US $49 million) national digital health program delivering assisted living lifestyles at scale (dallas) aimed to deploy such technologies at scale. However, little is known about how consumers value such digital health opportunities.

Objective

This study explored consumers' perspectives on the potential value of digital health technologies, particularly mobile health (mHealth), to promote well-being by examining their willingness-to-pay (WTP) for such health solutions.

Methods

A contingent valuation study involving a UK-wide survey that asked participants to report open-ended

SUBMITTER: Somers C 

PROVIDER: S-EPMC6354197 | biostudies-literature | 2019 Jan

REPOSITORIES: biostudies-literature