Quantitative evaluation of an innovation contest to enhance a sexual health campaign in China.

ABSTRACT:

Background

Crowdsourcing method is an excellent tool for developing tailored interventions to improve sexual health. We evaluated the implementation of an innovation contest for sexual health promotion in China.

Methods

We organized an innovation contest over three months in 2014 for Chinese individuals < 30 years old to submit images for a sexual health promotion campaign. We solicited entries via social media and in-person events. The winning entry was adapted into a poster and distributed to STD clinics across Guangdong Province. In this study, we evaluated factors associated with images that received higher scores, described the themes of the top five finalists, and evaluated the acceptability of the winning entry using an online survey tool.

Results

We received 9

SUBMITTER: Zhang Y 

PROVIDER: S-EPMC6360679 | biostudies-literature | 2019 Feb

REPOSITORIES: biostudies-literature