Testing messages about comparative risk of electronic cigarettes and combusted cigarettes.

ABSTRACT:

Introduction

Health agencies are grappling with communicating risks of electronic cigarettes (e-cigarettes) compared with combusted cigarettes. This study examined smokers' responses to two types of comparative risk messages with one type incorporating more negative antismoking elements in the design.

Methods

In an online experiment, 1400 US adult (18+ years) current smokers and recent quitters were randomised to view one of three comparative risk messages about e-cigarettes (CR messages), one of three comparative risk messages that included more negative antismoking elements in the design (CR- messages) or a control message. Selection of outcomes was guided by the antismoking message impact framework. Multivariate analyses of covariance and logistic regression models analys

SUBMITTER: Yang B 

PROVIDER: S-EPMC6374208 | biostudies-literature | 2019 Jul

REPOSITORIES: biostudies-literature