Experimental investigation on the effects of website aesthetics on user performance in different virtual tasks.

ABSTRACT: In Human-Computer Interaction research, the positive effect of aesthetics on users' subjective impressions and reactions is well-accepted. However, results regarding the influence of interface aesthetics on a user's individual performance as an objective outcome are very mixed, yet of urgent interest due to the proceeding of digitalization. In this web-based experiment (N = 331), the effect of interface aesthetics on individual performance considering three different types of tasks (search, creative, and transfer tasks) is investigated. The tasks were presented on an either aesthetic or unaesthetic website, which differed significantly in subjective aesthetics. Goal orientation (learning versus performance goals) was included as a possible moderator variable, which was manipulated b

SUBMITTER: Thielsch MT 

PROVIDER: S-EPMC6388663 | biostudies-literature | 2019

REPOSITORIES: biostudies-literature